Been a while--reading lots of books and working in a very bizarre real estate market environment. Also ran SLO Half Marathon, went to state association business meetings in Sacramento, etc. Will write more on the meetings.
One of the books I read was Daniel Pink's To Sell Is Human. I've read his other books and decided to see what this one added. Unlike many books I've read lately, there is a nice wrap at the end of this book that sorta gets to the point and leaves the reader with some further questions to ponder. I'm paraphrasing a bit here for good reason.
Finally, at every opportunity you have to move someone in shaping their decisions be sure you can answer the two questions at the heart of genuine service.
1. If the person you're selling to agrees to buy or is persuaded in their decision, will his or her life improve?
2. When your interaction with that person is over will the EARTH (Pink uses world) be a better place than when you began?
If the answer is no, you're doing something wrong.
Climate Change puts an interesting perspective on question #2 and Question # 1 could be expanded to include the improvement of the lives of the buyers and their descendants. The pattern of looking primarily at the immediate consequences of our actions lead us to the present situation.
Real estate doesn't score very well on the two questions, except in a very limited sense. Escrows close and commissions are paid, but is the Earth improved by the interaction? Many would argue that the Earth's status is someone else's problem--but whose?
Perhaps more interactions in the realm of commerce and government should ask these two questions more often.
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