WHY this?

I spun this from my Real Estate Technology blog for a couple of reasons. First, I started working so much on Climate Change issues that I didn't post much to the other blog. Second, I recently progressed in learning how to involve more people in making behavioral changes that are beneficial to themselves and the planet.

When meeting with various "green" committees, groups and attending presentation, I experience Ground Hog Day movie moments. The same people are preaching the same stuff to the same choir--very effectively, from a position of serene comfort sustained by the appreciative nodding of heads in total agreement. This version of Ground Hog Day has been playing for several years with little change in content or audience. If we follow that same path, the relatively small percentage of people who "get it" aren't going to create the needed reduction in CO2 emissions.

Change is uncomfortable. Even something supremely attractive triggers change because people become uncomfortable with their present condition. If you're comfortable, you're not changing. More importantly, you aren't very receptive to heightened awareness that might open a door to positive change. The odd thing is that although change is always uncomfortable, it does not always involve a negative experience. Over half the time change is positive, yet we still resist.

The planet Earth needs a big change in CO2 emissions over the next very few years. That isn't happening quickly enough because efforts to speed change, at least thus far, lack psychological resonance with most of the population. That makes me uncomfortable--so I'm changing my approach.

Please read the content of this recent and pivotal Grist piece to understand why MORE information on warming, drought, melting glaciers, pine beetles, fires, etc., etc., isn't likely to get us where we need to be as a society or a species. The scientific perspective is important, but not to the mass of people who can achieve the necessary change in CO2 emissions within the window of opportunity.